Chinese textile and apparel brands and cultural enterprises, Context
Brand should contain the scientific and cultural spirit, the spirit of innovation and human spirit. Brbrbr – China Textile Industry Association, Du Yuzhou
agency business on December 18 hearing on September 18, 2008, 2008 Top 10 Chinese textile brand to promote culture in the General Assembly Changshu, Jiangsu held at the same time through the reform and opening up 30 years, the theme of the culture to promote more penetration and scalability, so that 30 years of reform and opening up the image of the rich more, much more filling.
promotion in recognition of a group of textile and apparel brands have made outstanding cultural achievements of the units and individuals: Bosideng was awarded the Chinese textile and apparel brand leader title; 7 wolf Fujian Industrial Co., Ltd., and so was awarded the Enterprise 10 2008 Top 10 Chinese textile brand culture, the title; Beijing Co., Ltd., and other white-collar fashion 20 enterprises, 2008 China's textile brand culture Innovation Award ; Binzhou Yaguang Wang, general manager of Red Star Home Textiles Co., Ltd., and other 14 people received the 2008 China Textiles Brand-building and cultural elite, the title, and so on. In 2008 textile and garment industry during the difficult times, the birth of such a group of benchmarking business as if this is the shuffle the industry has given a shot in the arm.
At the meeting, the China Textile Industry Association, China Textile Enterprise Culture Association, Du Yuzhou clear that the brand culture should be included in the spirit of science, innovation and the spirit of humanism, This is going to become brand-building culture to explore the textile clothing enterprises Of a beacon.
light in the former, unless the latter. How can follow the beacon of light and not deviate from the line before? This became the honorary position, we each of the textile and garment enterprises should be more in-depth thought.
2008 years 9 on 3, Japan Fashion Week on the stage first appeared in Japan outside of the designer – of dollars Wenbo, as well as Japan's first outside of the clothing brands – Lang Lee. The text of dollars in the wave of gorgeous released on the big stage, Li Lang spring-summer 2009 men's series, the theme of Business QIN Zhi change. Total Wen Bo explained that the business refers to the men's business; Qin means the Qin Dynasty Terracotta Warriors and Horses of the Chinese symbol for the historical and cultural elements; unwise change is the wisdom to change. The whole show, whether it is a stage background, music or clothing itself, emitting a strong Chinese culture. Li Lang to convey the brand culture, we may be able to hold in some context.
Of course, a clothing brand culture is not just to do a show or several will be able to give a clear explanation. But as chairman of the Du Yuzhou said: The brand culture should be included in the scientific spirit, the spirit of innovation and human spirit. Brbrbr context
dismantling one of the scientific spirit of the VS commercial value
for us, the spirit of science is likely to Comparison Abstract proposition. However, in September 23, 2008, when Chinese astronauts Zhai Zhigang dressed in the value of 30,000,000 yuan, with a total weight of about 120 kilograms and is independently developed by China's extravehicular spacesuit space walk , is a reflection of The spirit of science. This is a truth-seeking, exploration and pragmatic spirit.
when the spirit of science to the implementation of the clothing brand culture, Du Yuzhou, president of his own after reading: Science and technology are the core of the brand. the scientific spirit manifested mainly in the sense of quality, technology and management science of consciousness on.
worth Proud of the fact that Chinese garment enterprises have been constantly practicing with the spirit of science. Youngor China as a leader in the apparel industry, for the first time in 1996 developed the exclusive HP iron-free cotton shirts, the domestic iron-free craze swept this, China's clothing industry's first-ever state-level new products; successful development in 1999 A new generation of iron-free products, VP iron-free cotton shirts, and the relevant ministries and the United States conferred the state's key new products, the title; the end of 2005, the Youngor shirt introduced a new generation of products – DP quality iron-free cotton shirts , The new iron anti-wrinkle-free shirts in the capacity of air permeability, shrink, and so on environmental protection has been further improved. In order to ensure the election of suits expected, cutting precision and speed, one after another Youngor and the introduction of world-class stereotypes and automatic reduction of pre-CAD system, established at the time the world's most advanced version of the suit-like center. These equipment and technology to ensure that both the precision of the quality of the suit, so that more new product development cycle from 1 month to less than 1 week. At the same time, Youngor attaches great importance to the work of management in dealing with day-to-day business, Youngor clothing company headquarters and branch offices in more than 100 subordinates to achieve the computer financial management, sales management and materials management, information technology to increase at the same time Building efforts.
Youngor in this case, the president of Du's sense of quality, technology and management science of consciousness is too big to find answers, and the spirit of science, the outline of which has gradually become clear Up. It is clear that China does not have a lack of scientific spirit of enterprise-Star, is missing with this spirit of enterprise groups.
our textile and garment enterprises, many of them started out by doing OEM, which has accumulated a lot of capital. But when they have the courage to do the brand, but he did not know how to proceed. In fact, such an enterprise no need to open up his trail, the reality of the example can be seen everywhere. Youngor whether, or Bosideng Shanshan, to a large number of enterprises can be used as reference model. Only need to pay attention to the need to take another long, the combination of their own enterprises and the development of the real brand. Among them, around the opening of the link does not necessarily carry the spirit of science. The spirit of science is not a single meaning of the term, it revealed a brand's value, the final decision is a brand in the fierce market competition in the commercial value. As more points, by virtue of Youngor Group action on the scientific spirit of the full interpretation of its main product Youngor shirt for nearly 10 years the country has maintained a market share of the first, the suit also five years in a row to maintain an integrated market Share in the first. For an implicit understanding of science and technology and practical action in exchange for a huge commercial value.