In-depth knowledge of commercial search
recent media reports, the commercial search term appears more, so that domestic commercial search companies also have a lot of home. The most famous is the company’s Alibaba operation of Yahoo China, followed by a veteran scholar of the Internet service provider operated by Xiamen 258 search business, there are several other companies are pushing the concept of the search business. The public has a very clear concept, that is: What is the commercial search business with Baidu search, Google and other traditional integrated search engine, where the difference between that? The concept is not only the general public is not very clear is that many of the Internet industry, as well as many employees engaged in service industries are also engaged in the search business is not clear what, and together with the vertical search B2B search and so on The appearance, resulting in a fuzzy concept. This article aims to analyze the concept of commercial search with the industry and our consideration.
First of all, from the property, belonging to the search business search engine category, with the general characteristics of the search engine. What are the characteristics of the search engines that? First, the search engine does not own the content, the search engine to display all the other sites. Second, other search engines from crawling sites to index the content, content summary and description of the contents of the URL to connect. Third, the search engine will keep crawling other sites and indexed in a timely manner. Fourth, the search engine will be null and void to delete the content and duplicate content filtering. Fifth, the results of the search engine ranking in a manner consistent with the wishes of a certain number of Internet users search. These features, business search should have.
Second, from the distribution system, the commercial search with general search engine architecture. What are the basic search engine that structure? First of all, the search engine has its own search system, known as reptiles, reptiles is the role of various sites around the world to get access to the information page. Second, the search engine has its own indexing servers, reptiles crawling back to record information on each of the basic profile and summary. Third, the search engine has its own retrieval system, based on the user’s search request, to provide users with the will of the search results. Fourth, the search engine has its own sub-word system. For the user’s search terms and the environment, given the different search results. Fifth, the search engine has its own sort of content rules, generally referred to as rank, is the order of search results. These basic framework for the search business also must have.
third, from the service model, the search must have a commercial search engine service to the general pattern is for users to provide a search interface, according to Internet users enter keywords to provide relevant search results. At the same time have built in search engine advertising keywords on the results.
In addition to the above three aspects of the business described in the search, the search business with our minds a comprehensive search engine Baidu, Google and so on are very different:
First of all, from the content, crawling the content of the commercial search There are specific types of commerce site or business site. To display all the information business or type of business transaction information, no non-commercial content to crawl. This has its own major commercial search services targeted at businesses with the types of transactions tend to Internet users do not impinge on the purpose of information and entertainment online.
Secondly, in the form of display area, the search for commercial users is provided by the company information, product information, trade information, contact information, such as the contents of an integrated approach to display the content. And Baidu, Google integrated search in general will not provide a number of ways to display the contents of the joint, they generally use a simple text display, or simply display photos. For this concept, we can go to the current representative of the 258 commercial search (258.com) and integrated search representative Baidu (baidu.com), respectively, enter the bearing , excavator and other words, more About the results of the two sites, one will find that a comprehensive search and search business, where the differences.
Third, the content from crawling speed and the index rate. As the only commercial search business types crawling, crawling its scope than Baidu, Google’s search engine, such as the scope of the small number of. Therefore, its business information to update the speed and frequency than the integrated search speed faster. Comprehensive search can be achieved by-day or half-day cycle for the content of the crawl or index, commercial search can be achieved by the minute or hour cycle of content to crawl or index.
Fourth, user-oriented objects from the point of view. Baidu, Google search engine, such as object-oriented range from teenage Internet users, several of the 20-year-old Internet users are frequently used in commercial search have some limitations of object-oriented, is the only business with the purpose of the information needs of users Will be used, for example, to find up-to-date product information online transactions for the latest information on business users, and so on, will be used to search business. Could be interpreted to mean acts aimed at business users to use the search business, of course, understand that this is not very accurate.
Fifth, the development of history from the point of view, Baidu, Google’s search engine, and so an early start, there are about 10-year history of Baidu, Google, are listed companies have a better platform for the development of the world and more than 10 million Internet users User basis. 258.com and other commercial search relatively late start, all in 2002 after the official start. Global commerce sites and business environment, the overall number of Internet users, the relative speed of the development of a comprehensive search of speed, or slower.
sixth, at the beginning of the article referred to vertical search is a term generally refers to, apart from referring to Baidu, Google, such as integrated search, for a particular platform in the field of search, commercial search from a sense of Speaking, is a vertical search. The B2B search of the term, there is no real concept of the formation, only a small area saying that he was trying to convey the meaning of commercial search, but cited the words of such a B2B.
above, I think we will have a basic search business awareness and understanding on behalf of more than just personal point of view, if mistaken error, the industry welcomes the criticism, and also welcome friends from different perspectives to exchange academic point of view.