Mercedes-Benz cars in China evil!
about to attend the Beijing Auto Show Mercedes-Benz Zetsche, president of the world’s estimated that a bit, Naoxin because of the continued downturn of domestic business Mercedes-Benz China still has not changed.
Beijing Benz recently announced an updated production and sales report, made in March Mercedes-Benz C-class car market sales, production and sales were 263 and 450, for the first month approved the sale, still do not see the C-class vehicles made the prospect of ; And Mercedes-Benz E-class cars made in March but sales continued to fall to 387, from 1 to March this year, sales of Mercedes-Benz E-class cars, only a total of 1447 than the same period last year, a sudden drop of 20%.
asked if the domestic sales of Mercedes-Benz E-class cars have poor look at the BMW 5-Series in March as high as 1736 sales are on the minds of a few – Mercedes-Benz E-Class 3 months of the BMW 5-Series sales of less than one month Sales, and Mercedes-Benz E-Class Audi A6L annual sales of less than one month’s peak sales period.
This is a global hegemon Mercedes-Benz luxury cars in China suffered the embarrassment.
E-Class Mercedes-Benz in the history of the most successful models now selling in China’s history of more than 1 year and a half, sales from the initial design limited to two of the four is now 78 kinds of emission vehicles, but no matter E320 is still tailored specifically for the Chinese market, the E230 can not get Chinese consumers.
in the North American market, in the Audi, BMW and Cadillac devastated, Mercedes-Benz luxury car market has become the only bright spot of three consecutive months to maintain growth in the first three quarters of last year’s increase is 3%. Mercedes-Benz in the global market growth rate is also very strong global growth over 4%, and BMW began to gradually narrow the gap. But in China, BMW and Mercedes-Benz, Audi is still the gap has increased.
Zetsche, including Myers and other high-level Mercedes-Benz has said: Mercedes-Benz in China’s future depends mainly on the domestic , but more than a year later, Mercedes-Benz car import business is booming as usual, but the domestic business remains in the doldrums.
why is the same Mercedes-Benz, imported China-made cars and car sales gap so large?
and Audi, BMW of different consumer groups, the Mercedes-Benz in the hearts of Chinese people’s brand have an overwhelming advantage, but consumers Mercedes-Benz has made a serious psychological barrier. This is not only Beijing Benz in China over the past two years performance of bad performance in the past, but also Beijing embarked on a Mercedes-Benz and Audi and BMW made the same difficulties encountered.
Benz joint venture in China’s unique 50:50 ratio of shares, a joint venture between the two sides destined to game from the very beginning, endless. Perhaps the first Mercedes-Benz’s Chinese joint venture partner is Beiqi holding strong government resources, but never imagined Zetsche: Mercedes-Benz now become such a strong domestic biggest obstacle. Now, the two sides is the focal point of the sales channels the right to speak, as imports of China-made Mercedes Benz and a total net sales, consistently strong Beiqi holding on the most sensitive disputes in the interests of the Mercedes-Benz sales channels and a full game, but obviously this is not the Mercedes-Benz To give up their sources mature in the title, making China-made E-class cars sold for more than a year can not perform well in terms of sales.
In this regard, the Mercedes-Benz dealers understand the most subtle. The end of last year imports of Mercedes-Benz C-Class sales increase, a Mercedes dealer to haunt the author said: Do not sell these imported cars, not to say that once made up.
last week, has always been the hard-line style Zetsche of Mercedes-Benz is still in the testing of China is very optimistic, he said: According to the 1-3 month of sales data, we have 2008 Mercedes-Benz brand sales in China is expected to grow 40% , We are higher than China’s auto market as a whole 20-25 percent growth forecast. However, China-made Mercedes-Benz business, so that the industry has been in the doldrums for the Mercedes-Benz from the rapid growth of China’s automobile market share in the end could have had a few hours is not a small Doubt.