The rise of mobile marketing of the times, if
said there were a few years ago, mobile phones can not accept ads that violated their privacy, now in the mobile phone accompanied by a new generation grew up under the white-collar workers have formed a happy Receiving mobile phone advertisements on mobile advertising and is willing to respond positively to the large ethnic groups. This confirms industry analysts forecast: the rapid rise of mobile Internet is quietly changing our lives and work, not only in 2008 and is the world’s popular mobile Internet access to the first year of the period, China’s mobile advertising into the new marketing The watershed of the times.
rise: advertising market continued growth in mobile phone advertising has become a dark horse
Germany, according to the Central Association of Advertising website reported that at present China has overtaken Japan as the United States of the world’s second largest advertising country. And this process, networks, mobile phones and other new media is a great tribute.
In China, mobile phones emerging as a fifth media , is becoming more and more companies and consumers focus of attention. According to market research firm iResearch recently released study shows that in 2007 Chinese mobile phone advertising market is 7.8 billion increase over the previous year 56%, in 3G, 2008 sports event, the Expo will be good news, such as help, 2008 is expected to have a more significant growth. Advertising has become a mobile phone advertising market in a dark horse.
natural, and: the rise of wireless marketing will be set
As we all know, 2008 will be the promotion of wireless marketing, advertising an important opportunity. In recent days, sporting events for the public’s concern rising temperature of the heat. As the most popular comprehensive WAP portal before one of the top three, and in the air as a result of a global network of sports and entertainment brand partnerships NBA, the NBA launched the official website of mobile phone handsets and the official website of the CBA, which involves a large number of hot young WAP Internet users. In terms of advertisers have had a great temptation to hand in the air network of high-profile announcement at the public radio, through the introduction of the intention of professional wireless advertising operator, in order to achieve the full value of their media digging.
According to Focus, a senior vice president of wireless Wang, the current mobile phones, automobiles, financial services, the Internet, such as fast extinction of the wireless industry have increased advertising investment, there are only a phone manufacturers Nokia, Motorola, Sony Ericsson, S & P And so on up to a number of well-known brand by adding wireless phone marketing campaign.
a long way to go: the development of wireless marketing needs to three-level
due to the Walkman phone has a strong, private, so only concerned about the feelings of mobile phone users, giving them full respect, in order to ensure that wireless marketing. Last year, the advertising industry of wireless operators in the Communication University of China signed a collective mobile marketing industry self-discipline in order to establish industry standards in the field of wireless to maintain a healthy green made a good try. As a leading wireless marketing in the wireless business Focus said in 2008 through a wealth of marketing activities in the further development of the user license, permission-based mechanisms to improve wireless product advertising, focusing on promoting the wireless Internet-based wireless advertising categories, based on continuing to explore different Mode, the mobile phone users favorite wireless ads to a wide range of wireless products and services, advertising and industry partners to promote Chinese mobile phone media, the healthy development of wireless advertising.