Chinese tea brand missing?
In recent days, all over the media are concerned about the Chinese tea brand discussion. Hangzhou Tea academics, famous tea ceremony school of tea ceremony Tai Chi Master Cheng Chun-hui said that did not. According to him, China is no shortage of tea brands, the development of non-small space, do not have to worry about over. As early as 14 years ago, the national media had a hand-washing Longjing, Lipton entrance to the great debate, the result is that many Chinese people Fenbijishu tea, for all the Chinese people on a trip to the popularity of very good lesson So that people understand that the country's closed-door policy has passed, do not have to care too much to drink tea-yang, or drink tea country, but there is a reasonable consumer will understand that the Chinese people drink Chinese tea and more cost-effective, more economic, more comfortable . Now, foreign tea in China's market has been far from the kind of the old complacent and had many brilliant foreign tea brands have been quietly left the Chinese mainland. In fact, a lot of people understand the Chinese people and China, like tea, not the packaging of the transition, do not have much of the import and export links, not a lot of content in the cost of promotional ads, natural, home to over-processing and artificial traces of whitewash is With the mettle Tea is available from the inside out repair heart good to enjoy the support of the process, is a kind of Road of the state, foreign tea to drink, do not have feelings, but neither fish nor fowl, some of the uncomfortable and hypocrisy of Vanity Fair To show off. Even many young people, now it is difficult to see that they were glass tea, it is difficult to see the bag used to feel the beauty of Chinese tea ceremony.
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three drinks in the world today, most British tea brand Lipton. As the birthplace of Chinese tea, but not in the international ring David Card, the tea brand. Due to the lack of brand, 70,000 Chinese tea factory in Nandi was on the overall strength of a British Lipton, Lipton tea equivalent to the annual output value of China's tea output value of 70 years. Chinese tea can be called when it come to the big brands?
Chinese tea brand long-term loss of a lack of big market, China's tea output value of only 70 per cent more than the equivalent of a British Lipton tea, Chinese tea urgent need of international brand-building. This is the China Tea Circulation Association executive vice president of Wang in the Recently held in Guangzhou in 2008 China International Tea Expo pointed out.
According to Wang, the world's annual demand for tea reached 3,000,000 tons, the supply capacity of 3,500,000 tons. China every year 1,200,000 tons of tea production, export only 300,000 tons, while tea production area in the world, but its influence in the international market is weak. The annual output value of Chinese tea industry to 30,000,000,000 yuan, Dayton tea stand about an annual output value 23,000,000,000 yuan, the Chinese equivalent of two-thirds of the output value of tea.
China has a long history of tea, tea is not only buildings but also the highest in the world tea production. West Lake Longjing, Wuyi Yan Cha,安溪铁观音, such as Dongting Biluochun tea varieties, is famous; but to bring tea brand is much harder to make people blurted out. National processing of tea tea factory has more than 70,000, said David Card, but the sound is a few well-known brands. Lack of brand has become China's tea industry's weak link in the industry that the status quo as there are types of tea have no brand name of 'non-famous name' era.
Chinese tea with the status quo have a strong contrast, the United Kingdom does not grow tea, 'Britain Lipton tea,' I do not know no one, the Chinese tea market, the lack of brand giant for too long. Wang said, according to relevant statistics, China At present, more than 70,000 tea factory, the only brand registered nearly 1,000.
At the same time, the high cost of tea, but the low price, product quality, such as unstable factors affecting the international image of Chinese tea. At present, China's export of tea in the international market just 2 per kg dollars, the average price of tea in India into a low-four, lower than the 60 percent of Sri Lanka, Kenya and even more than the price of tea is even lower 20%. At present, China is the world's largest tea instead of tea in the world power.
Wang pointed out: China should seize the opportunity and actively carry out international brand-building, so that Chinese tea brands in the world to take up cattle!
experts suggested that to speed up the integration of resources, and the formation of internationally competitive enterprises tea And business groups. Guangdong Tea Industry Association Secretary-General Zhang Liming, and other experts suggest that the protection of the tea industry on the basis of brands to choose the greatest impact, the higher the degree of large-scale, relatively good market, consumers have a better reputation in the Tea enterprises to help them integrate brands, the business bigger and stronger. If the current West Lake Longjing more than 300 brands, serious resources diverted, if the focus to create 35 brand names and the use of brand reputation and make a tea market, to drink tea, processing, and so on, will it be possible to create an internationally renowned brands, and Lipton international brands such as a higher low. At the same time, should the traditional tea industry, fashion, and other cultural elements combine to create a variety of tastes to meet different market needs, to increase market share. Wang pointed out that the particular
also, in terms of quality Chinese tea, taste and price, and so on should also seek the most appropriate point of balance. Tea products must be genuine and quality control. Branded products should not be too pursuit of the highest quality, and should be more concerned about the stability of the taste and moderate prices, consumer satisfaction and acceptance more quickly in order to increase market coverage, brand started . Brbrbr