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The United States and to seek hegemony in the microwave oven suspected price of a second butcher

admin — Tue, 08 Jun 2010 04:02:56 +0000

Galanz announced reduction in low-end single-function microwave production, and announced that the price war to war values at the same time, the United States announced that the microwave oven January 2008 monthly sales of 110 million units over competitors, and that should become the industry champion in 2008.
3 30, the United States and the new microwave ovens in Beijing conference to launch 14 new models. The United States and microwave ovens, general manager of domestic marketing force to the media, Zhang said that in 2007, the United States of microwave ovens in the domestic market sales of up to 3,500,000 units, the market share to achieve a breakthrough 43%; in some provinces has surpassed competitors in the local market to become champion. In January of this year, the United States and the microwave oven in a single month sales reached 1,100,000 units, again over competitors. Zhang
force also declared that the United States and microwave ovens this year’s pursuit of the goal is to become the industry champion.
then, the United States and the microwave oven industry’s remarks were criticized by leading enterprises Galanz. Galanz declined to be named, told Tencent science and technology in recent years, with the concentration of strengthening the brand, some of the brand vulnerable to seize market share, even with low-grade low-priced machine impulse, with a view to come out on top, the illusion. However, at present, the domestic home appliances market consumption trends from the past emphasis on access to adequate food and clothing to raise the level of people-oriented products in addition to the basic practical function, whether the product concerned about personality, intelligence, fashion, the value of money , And the province will not buy trouble is becoming more and more people’s concept of consumption.
then Galanz to a report issued by Tencent Technology from February 25 to March 2 the U.S. State microwave oven sales ranking, ranking: Galanz to occupy the top ten best-selling list of eight. What is noticeable is that Galanz of eight best-selling machines are cost-effective products in high-end, low-cost strategies to market the brand to another, only two low-end models into the list.
Prior to that, as a result of Galanz to ultra-low-cost sales of microwave ovens, so that the industry was very low profits, most well-known brands at home and abroad were forced to withdraw from, which Galanz known as the Butcher of the price.
the industry said that Galanz to give up the price war to war values , the United States for a short period of time in seeking to become the dominant industry, Galanz will take over the baton to become the second price butcher .
laws: the country ranks the United States and sales of microwave ovens (2.25-3.2)
brand name merchandise retail price ranking
MIDEAMIDEA microwave MM721AAU-PW 298 1
Galanz Galanz microwave P70D20TJ-D3 428 2
Galanz Galanz microwave G8023CSL-K3 White 599 Galanz 3
Galanz microwave WG800CTL23-K6 (silver) 500 4
MIDEAMIDEA microwave EK20C-DJ 299 5
Galanz Galanz microwave WG700TL20II-K6 (T) 499 6
Galanz Galanz microwave G80N20YSL-501A (Silver ) 838 7
Galanz Galanz microwave WG700CTL20II-K6 499 8
Galanz Galanz microwave G80W23YSL-V90 899 9
Galanz Galanz microwave G80D23CSP-Q5 798 10

Yahoo-core staff to push the golden handcuffs equity award program

admin — Sun, 06 Jun 2010 05:23:05 +0000

Beijing on March 31, the well-known technology blog, TechCrunch founder Michael Arlington (MichaelArrington) blog article published Sunday that are looking for Remain independent in order not to be out of the fate of Microsoft’s acquisition of Yahoo, the company has launched the backbone of the golden handcuffs equity award program. This program involves all levels, including a major contributor , but not high-level equity award program.
reported that the equity award program is for all staff Yahoo has introduced a compensation scheme to enhance separation. If Yahoo employees as a result of a change in control of the company were laid off will receive severance costs more. Microsoft announced in early February to submit to the Yahoo acquisition bid, Yahoo’s board of directors has been evaluating various alternatives. If the ultimate success of Microsoft’s acquisition of Yahoo, introduced a new compensation plan to strengthen the left will be activated, apply to all employees be laid off.
Arlington, said in the article, Golden handcuffs equity award program is only applicable to the main part of the Yahoo employees. It is reported that about one-twentieth of Yahoo employees would enjoy the golden handcuffs equity award program. According to Yahoo’s golden handcuffs equity award program was needed to run a four-year stock options can be eighteen months after it started. And that the company was once the acquisition of other companies, these employees lose their jobs, they will have the right to the implementation of all stock options.
for Microsoft, Yahoo introduced for all staff to leave the compensation plan is not good news. Once the success of the acquisition, Microsoft is bound to re-Yahoo, and the separation of the compensation scheme will allow the company to pay a higher price. Such plans are sometimes included a special provision when a change in control of the company, if employees think they work great changes have taken place, under the terms of this initiative left, but at the same time can still leave compensation.
golden handcuffs equity award program:
incentive stock options as a way of handcuffed , will be a good incentive and restraint combined to achieve the interests of the shareholders and managers of the channel to achieve consistency, as a long-term Incentives, to achieve a Pareto improvement of corporate governance. Golden handcuffs is a system of incentive stock options as a figurative analogy.

Chinese textile enterprises should be accelerated export the plight of cross-border production

admin — Fri, 04 Jun 2010 13:54:16 +0000

a sweater in the export processing in the early 1990s to earn about 30 yuan, and is currently only about 1 yuan of profit, some of the orders even at a loss .
Dalang Town, Dongguan City, deputy secretary of the Linxi like an interview with reporters in recent days said that by the revaluation of the RMB, raw materials prices, lower export tax rebates, increase the minimum wage workers, employment of land power shortage and other factors, the Long The country’s largest wool textile production and export base is facing unprecedented challenges.
Long is not only a large, the whole Chinese textile exporters are facing pressure this year will further increase. So far this year, Chinese textile and garment export is slowing down, according to customs statistics, from 1 to February of this year, China’s textile and garment exports 16,440,000,000 U.S. dollars, an increase of only 5.7%. Over the same period, exports of Guangdong province’s largest textile and garment exports 3,520,000,000 U.S. dollars, a decrease of 11.3%. In 2007, China’s textile, clothing and accessories exports amounted to 167,937,000,000 U.S. dollars, up 18.77%. The National Bureau of Statistics data released on the 27th this year the first two months, textile industry realized profits of 13.3 billion yuan, up 14.2%, much lower than the same period last year 39.5%.
textile export enterprises to reflect the current orders not easily. On the one hand, Labor Contract Law, the implementation of some of the increase in labor-intensive enterprises in the textile labor costs, on the other hand, the appreciation of the yuan this year to speed up the rate for dollar-denominated export enterprises, each of the appreciation of the RMB exchange rate of 1%, Sales of textile and garment industry profit margins will decline 2% ~ 6%. In addition, the credit crisis at the United States, oil prices would also impact on textile exports.
China Import and Export of Textiles Cao Xinyu, vice president of the Chamber of Commerce yesterday told reporters that because of changes in the international trade environment, as well as domestic manufacturers to gradually lose their comparative advantages and other factors, Chinese textile enterprises to speed up the going out the pace of the current investment in Cambodia to set up factories in China Textile enterprises exceeded 400, also in Bangladesh to 100.
Import and Export of Textiles China Chamber of Commerce recently organized some of the domestic textile enterprises to Bangladesh and Cambodia for a two-week visit. From the above-mentioned two countries completed the study Cao Xinyu said that in recent years, Europe and the United States because of restrictions on Chinese textiles as well as the appreciation of the renminbi and other reasons, one after another, some Chinese enterprises to invest and set up factories around the country, by accelerating the internationalization of cross-border distribution and Production configuration to circumvent trade barriers and lower production costs.
must have been the basis for the development of the textile industry of Bangladesh and Cambodia, Chinese textile enterprises to attract investment is a major export quota-free Europe and the United States, as well as to enjoy most-favored-nation. In addition, in order to take some of the industries, which frequently neighboring countries China’s investment, and gives tax preferential policies, such as the Bangladesh textile industry to foreign investment tax relief for 10 years. Cao said, However, the textile industry of these countries on the basis of matching measures to improve the process will take some more suitable for season And do not have a strong, long production cycle of the textile and garment production, for the time-fashion is not suitable for large. Brbrbr investment of Jiangsu Province, the largest textile and garment categories of overseas processing trade projects, Xin Lan (Cambodia) Garment Limited In 2006, China has been approved by the Ministry of Commerce, the main overseas investment projects in Jiangsu AB Group Co., Ltd. with equipment, raw materials and some cash to invest a total of 16,500,000 U.S. dollars in Phnom Penh, Cambodia set up outside the processing trade enterprises, domestic exports of raw materials to Cambodia and then sold to the production of European and American markets. Jiangsu AB Group Co., Ltd. is responsible for the relevant people in an interview with our reporter said that the rising costs caused its profit to small manufacturers of underwear China unbearable, so AB will be part of the group of low value-added production Cambodian underwear on, it will be solved To avoid the issue of quotas and trade barriers.
Wright Garments Co., Ltd., Dongguan dream boss Chen Huiyong in an interview with our reporter also said that due to rapid increases in the Pearl River Delta manufacturing costs, he and some friends began to neighboring Vietnam or set up factories in Bangladesh.
It is understood that the general Bangladesh textile workers on average wages are only about more than 40 U.S. dollars (equivalent to 300 yuan or so), and the Pearl River Delta in the ordinary textile workers an average of more than 1000 yuan monthly wage. Cao pointed out that countries such as Cambodia and Bangladesh have a relatively low ample labor, comparative advantage can also maintain a longer period. In the face of multiple pressures, to set up factories overseas investment for export-oriented textile enterprises is a way out, the enterprise may consider a phased step-by-step going out , the state encourages Chinese enterprises to go out.

11 companies to sell shares today lifted restrictions Wuliangye 4,629,000,000 capture the

admin — Wed, 02 Jun 2010 08:49:20 +0000

today, the Shanghai and Shenzhen stock markets will have a limit of 11 listed companies to sell shares lifting of the ban, but 12,381,000,000 yuan of market value relative to the lifting of the ban this month, a total of more than 3,000 Billion of the total market value of the lifting of the ban, the proportion reached just 4%. It can be said that in March the sale of restricted shares tide lifting of the ban will end calm. Today, these
limited lifting of the ban on sale of shares of listed companies, in addition to the large Asian Science and Technology (000910.SZ) for additional targeted institutions limit the sale of listed shares, the remaining shares are restricted to ban the sale of shares. The Wuliangye (000858.SZ) of shares to sell shares to limit the maximum amount of lifting the ban, in order to 4,629,000,000 yuan, while the number of lifting the ban amounted to 18979.83 million shares.
In addition, there are 4 shares of listed companies to sell shares to limit the amount of lifting more than 1,000,000,000 yuan, respectively Jinlong Automobile (600686.SH), Xiamenwuye (600549.SH), confidence Electric (600517.SH) and Zhenhua Port Machinery (600320.SH).
and today there are limited unit to ban the sale of shares of listed companies, some for the second time the lifting of the ban, such as road and bridge construction (600263.SH), in the Unit for the first time after the lifting of the ban, has started selling shareholders after the lift Limit the sale of shares. According to the road and bridge construction on June 22 last year, a notice said the company in June 21, 2007 received a controlling shareholder China Communications Construction Company Limited notice on June 20, 2007 by the Shanghai Stock Exchange trading system A big deal the company sold 10,877,177 shares of stock, accounting for the company’s total share capital 2.67%.
However, road and bridge construction major shareholders to sell shares in fact irrelevant, as of the end of last year, is still holding its road and bridge construction 61.06% shares. The same as today’s lifting of the ban Huiyuan Communication (000586.SZ)’s third-largest shareholder of the Yangtze Optical Fiber and Cable Co., Ltd., as the only non-small , the sale of its main purpose is to cash. As of August 24, 2007 closing, the company has sold a total of 5,341,087 shares Huiyuan communication.

HSBC said the investment banking division of the United States or bankruptcy

admin — Mon, 31 May 2010 09:51:19 +0000

according to the latest Reuters reported that Europe’s largest banking group HSBC Holdings shareholders a 30 publicly called for the bank to sell its U.S. operations because of the Division Is facing bankruptcy risk, and may damage the interests of shareholders.
It is reported that the shareholder is the KV Asset Management, HSBC Holdings has a stake of less than 1% minority shareholders. On the same day, KV Asset Management Corporation on its Web site published in its March 14 sent to HSBC senior independent director Simon Robertson’s letter. In the letter, KV Asset Management believes that HSBC’s HSBC Finance can not afford the sector has reached 150,000,000,000 U.S. dollars of debt from the parent company of the need for additional capital injection, they would have to file for bankruptcy protection.
to protect the interests of shareholders, KV Asset Management called for HSBC to sell or isolation , HSBC Finance sector. The business sector is HSBC Holdings in 2003 in the United States nearly 15,000,000,000 U.S. dollars to buy the home mortgage business from the formation of the. In response, HSBC is no response.
KV asset management company that, if the above-mentioned spin-off business of HSBC Holdings, whose stock price should be higher than the current level of 2-3 pounds (1 pounds or about 2 U.S. dollars). Last weekend’s closing share price of HSBC Holdings for 8.23 pounds.
in times of crisis loans, HSBC Holdings in the United States as a result of significant business and, therefore, be adversely affected. HSBC had previously announced that the United States to stop selling and trading mortgage-backed securities and the closure of a unit in the U.S. subprime mortgage company, and other measures to prevent the expansion of the loss.

ST & SAT Saturday

admin — Sat, 29 May 2010 06:29:02 +0000

brand of sexy Milan, New York utility, elegance of Paris, Spain’s warm. The color complex, colorful patterns, Latin style, beautiful holiday … … geometric lines, tassels, ribbons, feathers, lace and crystal color … … female fashion fresh, modern, sexy, happy dream of city life is a source of inspiration for designers . In accordance with our peers, I find the United States, the concept of product design and keep up with international fashion, leading the national popular line of thought developed by the Italian architect and designer of the domestic component of the company’s R & D design team, aesthetic blend of East and West together Fashion style, with modern and classical, at the same time, pro-and rigorously. To detail and demanding perfection of elegant art of bringing dreams of Saturday’s unique brand of charm. The soul of the brand in the products and customer response has been elevated.
STSAT Saturday brands, modern city of international fashion, simple, fast-paced life of a woman with exquisite refinement of living the dream of a perfect combination. Both a fine texture, Jiangxinduju shoes, with a simplicity in Guiqi, said in elegant sexy, wild nature hidden. Saturdays, shoes not only a decorative arts, but also a manifestation of the way of life. Urban women’s feet on the style of life will be hidden behind the performance of the cultural, multi-angle beauty of the city beautiful, graceful and charming of Qingzhi, Saturdays have been much of the show.

Shanda president Tang Chuan this week from the original title did not regret refusing to Google

admin — Thu, 27 May 2010 11:05:35 +0000

the past few days, Shanda president Tang outgoing rumors again. Since leaving Microsoft in early 2004 after China entered the grand, so the rumors appeared to be uninterrupted, especially in a year were between the San Siyue.
However, the rumor seems to be particularly true, and even said that Tang’s resignation has been submitted to the report this week from a grand departure.
In fact, I have not resigned submit the report with the company. Beijing is to participate in activities of the Olympic torch’s Tang told reporters on the phone confirmed that he and the big contract has not expired.
from Microsoft had to leave China to Shanda, I have done for more than four years, during a lot of people ask me what time to leave. I started a 3-year pledge not to leave the grand, I have done. Tang and Has not responded directly to his left to the rumors, however, Tang told reporters that he had completed a grand promise, and his grand career more than 4 years are very satisfied.
grand Tang did not respond to the resignation rumors, but said that Tang is still normal in the grand work.
, however, whether grand or Tang, the two sides of the cover so that the answer seems to be leaving the rumor is particularly realistic. Tang
will have served its purpose?
Although the parties did not respond positively to the news broke, not so long ago in the March 18, Tang also to attend in his capacity as grand president of a grand-ho’s side of the on-line news conference, however, a close Tang Or those who euphemistically told reporters confirmed the resignation rumors.
As a professional manager, Tang to leave sooner or later, is a grand thing. Shanda’s development has now entered a period of stability, Tang, should be a good time to leave. Tang, a person familiar with the Post correspondent said. The
said that more than 4 years for any of the terms of professional managers is not a short period of time, and in the grand 4 years experience can be said for the glorious Tang already has been added to the curriculum vitae of a Nongmochongcai.
over the past two years, is a grand strategic adjustment period from Jukui at the time, stock prices plummeted again now become the online games hegemon, in the meantime, Tang contributed to the credit, the current grand re-entered a stable development of Period, Tang, and if they really choose to leave at this time can be said to be in the true sense of mission accomplished . The source said.
It is reported that Tang to leave the grand, ever since the end of the working career into the investment community to be a angel investors or to join in overseas markets, the fiery community Web site Facebook.
However, Tang said that at present the outside world on their own place to say is not accurate.
According to informed sources, so venture capital is not in line with Tang’s own personality, and Jun Tang hinted that there will be a better choice, and this choice has nothing to do with online games.
rumors did not affect the grand
shares from the president of Microsoft China to Shanda’s current president, Tang said that China could be the most successful professional managers, not only because of outstanding positions, but also because of an excellent salary, so, Tang is known in the industry Workers are called.
Not only that, as a professional manager Tang’s conduct has been commendable. Former senior Zhu Weilian in the grand view, Tang career professional managers almost perfect.
It is reported that Tang’s office in a grand Chen Tianqiao in the office next door, two people almost daily non-stop communication with Tang Chen’s help, so to be able to take time off to focus on corporate strategy, and Tang were responsible for the basic Company specific business management and external communication.
Chen himself has admitted that reporters, saying that Tang is a rare good helper.
In fact, the biggest contribution to the Tang also there for all to see. In addition to a grand success pushed the Nasdaq in negative attitude towards the investor was a grand critical time, Tang went to Wall Street once again, overseas investors to explain the grand network model and great success.
, however, called for a grand Gu Gong Tang of the Hill, rumors of his departure does not appear to affect Wall Street investors. Yesterday, Shanda’s share price on the Nasdaq was up slightly 0.17%, to close at 29.68 U.S. dollars.
In fact, Tang I also believe that even if his departure is really a grand, grand will not have a negative impact on share prices, but now will not affect the stable development of a grand.
had no regrets
2004 Google declined to 2 years 3, all of a sudden from the Tang, president of Microsoft’s China office ahead of schedule on the retirement because brilliant performance during his term, Tang was granted Microsoft’s Bill Gates in the history of China only An honorary president. February 9, 2004, Shanda announced that the company official, Tang has been invited as president of the company, the company has become number two man, while the Nasdaq listed Shanda is the final sprint stage.
in the United States has many years of experience in the natural Tang assume a grand listing of the task team, under his leadership, completed the grand final of the world’s road shows, the ultimate success in the May 13, 2004 landing Nasdaq, And 152,000,000 U.S. dollars into a fund.
that this explains why a lot of people to a grand Chairman Chen Tang hired, as listed in order of expediency, so even though they Tang took office in a grand commitment to a full three years, but a grand A successful public offering, Tang on the mission accomplished has been rumored to leave never stopped.
2006 the beginning of a grand release of its fourth quarter 2005 financial results, leaked to reach the quarter Jukui 538,900,000 yuan. In fact, as a result of previous restructuring strategy is not successful, from a grand network industry in the first fall on the throne, and the financial Jukui at the time the industry is more negative attitude towards the beginning of a grand future.
At the same time, Tang will leave the rumors in the industry once again widespread, but Tang has demonstrated its determination to remain a grand. However
to April 2006, that is, Tang and the grand about 3 years due time, Tang will leave the rumors are even more noise, dust, but made it clear that Tang was a short period of time not to leave their grand.
It is worth noting that Tang told reporters that Google said to have thrown an olive branch in the hope that he can become president of Google China office. However, at that time in a grand office less than three years took Tang rejected the most professional managers are full of people invited temptations.
Yesterday, Tang told reporters that once again, does not regret that Google had refused.
resume
1962 Tang was born in Changzhou, Jiangsu
1980 years admitted to the Beijing University of Posts and Telecommunications Department of Applied Physics
1985 came to Japan to study
1990 years studying in the United States to
1991 double eagle was founded in the United States, the United States and Hollywood Pictures Entertainment The first U.S. immigration office
1994 joined the United States, Microsoft senior programmer, senior development manager
1997, he was sent back to Microsoft technical support office in Shanghai, China general manager of the Center for 3 years on
2002 as president of Microsoft China
2004 2 So far, as president of Shanda

Beibei Yiyi BBYY CHIC2008 for the first-

admin — Tue, 25 May 2010 07:42:57 +0000

Beibei Yiyi BBYY children’s clothing brand in the 2008 China International Clothing & Accessories Fair (CHIC2008) started on the Green Olympics, the fight-first slogan, Not only to the industry to display its permanent green theme, also showed that the struggle in the first-determination.
reporter in Parting Beibei BBYY booth to see, the booth design uses a lot of Olympic elements, such as the window display of some of the nest, and so on. Olympic will also be an organic element of the green into the brand concept, the Olympic and organic combination of environmental protection. Not only that, we can feel the Beibei Yiyi BBYY who will never meet the challenges of the spirit and positive attitude to open up, Yong for the first determination and confidence.
It is said Yiyi Bebe clothing from the beginning of this year, they invited meteorological experts, regular or ad hoc basis for enterprise product development, sales consulting to provide weather and meteorological cooperation, the establishment of a special weather group to feel the pulse of the brand. Together with the Ministry of market information on the regional market brand, sales information, for business next year’s product development, product support Distribution. Bebe clothing
Yiyi done, all the dealers in order to provide more and better products and services for the development of enterprises laid a solid foundation. For this reason, Yiyi Beibei BBYY brand after five years of rapid development of chain outlets across the country quickly spread, radiation 25 provinces, municipalities and autonomous regions, and nearly 100 cities in more than 200 stores to set up a (special), And joined the business situation was being geometrically increase in leaps and bounds. Through market-oriented, with talent as the foundation for product quality in order to guarantee the interests of the customer focused strategy for the market, carry forward a new generation of green children’s wear brand brand-new concept of development, the community has won unanimous The critical acclaim and praise for China’s fast-growing children’s wear industry in a brilliant well-known brands. Wenzhou well-known trademark , Zhejiang industrial and commercial enterprises, AA level credibility, Shou contract re-credit units, Zhejiang Famous health, national first-class products, goods, Chinese brand-selling children’s clothing industry, China and many other green clothing Honor, Yiyi Beibei The most powerful brand identity and authentication.

Children’s clothing sector, U.S. State : Wei discount children’s clothing brand Baby

admin — Sun, 23 May 2010 11:33:49 +0000

a discount Gome Home Appliances, a discount children’s clothing to see baby Wei, Jia Mengfei no, no security deposit, Wei-wei Baby children’s clothing brand for ultra-low discount Goods, the achievements of their children’s clothing sector, the United States and the country status. Wei
baby wear what it can be a competitive advantage in the number of brands it stand out? The following is sufficient:
brand: Baby Wei unique brand culture and brand-new system of CIS, a national large-scale activities to bring them tension brand more consumers. Wei baby with high-level design of the original design concept, design and quality are very good novel, together with the diversity of styles, mellow atmosphere, with easy-to-well received by the children and parents welcome. In the design specifications, from the ergonomic principles, using precise three-dimensional shape measurement; in the process, to ensure that each children’s clothes appropriate tailoring, simple and smooth, fine workmanship, comfortable to wear; in color, will be fresh, crisp, elegant Environmental protection as a basic color shades, decorated with popular as a bright spot. Wei Baby children’s clothing species diversity and strong sense of family, in the pursuit of simplicity at the same time stressed that the single-between with goods, full exaggerated personality, demonstrate that with the wearing of personal taste.
R & D strengths: Wei Baby children’s clothing designed by a professional designer children’s clothing. Like a fairy tale and cartoon way, the well-conceived, careless performance, point, line, surface Zoran natural, vivid reproduction of designer children’s strange to ask, of the Chin and would like Miao, easily deduced the international children’s wear fashion brand of magic. R & D products they firmly grasp the international fashion trends, and capture active and lively child, Zhang Yang’s character, personality characteristics and style, color sensitive to popular demand, and issued with a dynamic and international fashion elements of children’s product line, so that The full performance of the products of international trends to meet the needs of the child’s personality.
product advantages: the use of modern baby Wei quality management system to ensure product quality and comfortable to wear health. Wei Baby into the international fashion suitable for children and the characteristics of the elements of fashion, fashion implies the concept of environmental protection, Europe and the United States into the Korean pop style, combining the characteristics of Chinese children are optimized combination of real children, highlight the lively, lovely, healthy, progressive personality, Fashion guide, the child had shown the character!
Terminal Services advantage: the activities of assistance to support the shops, and Wei-wei baby expert for the operation of agents to track each of the counseling. To the headquarters of free agents training technician DIY children’s wear, children’s wear, and so on with the division to ensure agent of the actual benefits.
official because such a right conditions, children’s wear Baby Wei-wei in China children’s wear market, the rapid rise of entrepreneurship and to help people achieve their dreams of wealth. We are also looking for Chinese children’s wear market with the addition of Baby Wei-wei, the children can wear better clothes, better understand the childhood of happy childhood full of wisdom rays, filled with charming innocence of personality.

Olympic brand campaign started

admin — Fri, 21 May 2010 12:58:22 +0000

end World War II in 2008 into the Olympic , Quanzhou how to leverage the brand campaign to upgrade and become a major test. In an alliance of foreign Olympic Committee’s curve into the Austrian model, the Post reporters found that all the major brands have increased input into the terminal building, set off a Happy enclosure, and more open, the big shop The upsurge.
This year, special-step (China) Co., Ltd. plans to open a new national 1200 terminal stores, including more than 20 thousand square meters, Olympic star shop ; Anta announced that this year will step up efforts to the building of the Olympic Flagship Store ; Before, 361 °, Si Shu Lang also started the terminal expansion strategy.
industry analysis, Quanzhou major sports brand expansion after the end of the retail function will be upgraded to become the new enterprise spread carrier, the dissemination of corporate brand culture. Super
of 1000 square meters, Olympic star shop
a few days ago, special steps to be held in Beijing more than 3,000 marketing of the General Assembly. The General Assembly said that in 2008 there will be thousands of its new Olympic great store appearances, including specifically for the Olympics this year and set up 20 shop Olympic star. It is understood that the special step-by-step, Olympic star shop will be concentrated in the provincial capitals of the main pedestrian street, with an area of 1000 square meters or more. According to the president step
special small wave, for the Beijing Olympic Games to be held in August of the current situation, it has embarked on large-scale transformation of terminal stores – to promote the Olympic concept shop : the original area of store expansion and urban areas of gold Section transfer. In addition, the country will also be carried out 500, Wind & Fire award, selected 500 outstanding terminals, provided by the point-to-point services, including door-to-door training, provided free of charge, such as posters, so as to enhance the image of the store to achieve.
reporters that, according to the company’s plans, in 2008 they will increase the number of new shops to open on the basis of upgrading existing capacity stores sales, Happy Valley enclosure and intensive simultaneously, and strive to single-store sales The average raise 30%%. At the same time, the company will be in charge of product design, development, strengthening enterprise management, speed up construction of information in order to ensure that sales goals.
into the open cities Olympic flagship store
step in the special Olympic theme on a grand scale to extend their flagship store at the same time, Anta in the Olympic giant step forward in the Olympic Flagship Store building. Anta (China) Co., Ltd. Ding Zhizhong, president of China Morning Post reporter recently accepted an interview that in addition to the branding launch, I am 08 and so on theme, also introduced Olympic Games products and channel strategy, channel strategy, the flagship of the Olympic Shop to build the building is listed as the focus. In all Olympic-related cities, we will open ‘flagship store in the Olympic Games’. Ding Zhizhong said.
Ding Zhizhong said that last year his country had made in various major cities in the bar building flagship stores. According to this plan, Anta each year to spend at least 300,000,000 yuan of funds to build flagship store bar. According to reports, benchmarking its flagship store requires two-storey, a leisure and cultural space and club experience, such as the combination of multi-club experience. In addition to the
Benchmarking flagship store , which will also upgrade sales terminals, a fifth-generation store. According to officials, fifth-generation store will be an area of 300 square meters, the internal fitting-out will also be updated, using all the shelves of the fifth generation, to the full performance of the new brand image and strengthen the brand image of the local market, and as a test Marketing effect, directly collect the views of consumer platforms.
5 billion to build the Star Shop
reporters that the investigation, Quanzhou, another well-known sports brands in 361 ° terminal on the force pre-empt. In last year’s marketing of its Zhuoyu project , put forward the building of the Star Store project. It is reported that this year will be 361 ° followed last year’s plan, in the search for the domestic market, open up a new core area, increase the investment 500,000,000 yuan, shop-Star, the process of construction. It is said that this will be the brand to invest in the largest amount of a terminal.
361 ° planning department officials said that through the service, Shop for layout, and so on upgrading its terminal this year will focus on enhancing the competitiveness of the country star to build 25 luxury stores, 500 single-improvement stores, shops and factories, Full and Clause 5 on behalf of the standard image of the store building. Super
of 2000 square meters, City Sports
at the end of last year plans to upgrade, and Lang Si Shu (China) Co., Ltd. sports figure. Since last year, Lang Sishu proposed to upgrade the flagship store, City Sports idea. Si Shu Cai Shaoliang Lang, general manager, introduced in City Movement, explained the concept of city was not only that it is the expansion of the area, but also stressed that the product is a comprehensive brand and the spirit of sports and cultural integration. The original flagship store is more products and image display, and City Sports will be extended to the content of the product, technology, culture and sporting spirit of the brand’s all-round display.
It was learned that his campaign city will be in the area of 2000 square meters or more, mainly in the front-line cities and major markets in the city.
Analysis: Terminal to promote the brand into an important carrier for
Olympic escalation of the situation in the end, many in the industry believe that their far-reaching implications not only confined to the area of sales, but a breakthrough to end the spread of brand extension into the cultural front , To become corporate brand display, and the promotion of cultural exchanges between consumers and the platform. Cai Shaoliang
in view, the store was merely marketing communication, the terminal will be upgraded to a brand of cultural transmission and the level of sports and cultural exchanges. People can see not only the product, you can see the brand’s growth, and to pursue the idea. On the other hand, the terminal is a live, interactive media and the public. Due to its products, technology, culture, and other aspects of the whole Display orientation can achieve an interaction with the consumer. Therefore, both also the dissemination of corporate brand culture media functions. Cai Shaoliang
said the industry view is shared by Ye Shuangquan. In his view, today’s consumer market, more and more mature, with the change in people’s way of life, relying on a fresh recruit, the marketing has been the market can not keep up the pace, which requires companies to different market innovation, promotion update In the form of services and forms, sales and the expansion of the terminal area upgrade is not only a function of sales of upgrades, and should end as a carrier of brand advertising. In his view, from a branding perspective, the former is more brand advertising and consumer exchanges, and must now use the terminal to increase the exchange of experience. Can be upgraded through the end of the performance of the brand culture, thinking of the brand, brand value and brand to promote the way of life, and so on, the flagship store of the future will no longer be simply a function of sales, and the brand is more integrated functions of the display.
one-way from the advertising language to the evolution of consumer culture to enhance communication, business-to-consumer product is no longer a pure relationship of buying and selling, multi-brand business end of a trend. Ye Have both said.
industry people think Shiluo when gold, whether it is sports city or shop-Star, is the only enterprise marketing aimed at a different address in which there are differences, in fact, are reflected in business-to-end multi-functional building of great importance. Quanzhou brand campaign in 2056 after the development of the terminal building from the simple pursuit of the original size of the evolution and function of the emphasis on quality improvement.